writing

“It’s even better than…” reduces persuasion. Just say “Our app is fast” instead of “Our app is even faster than X”. Only show comparison if it’s a 10x difference.

Showmanship doesn’t need to be showy Bracket Vulnerable Website Copy (Trends) Start with emotions you want to get Note taking For books Short form Morning pages Five minute journal Swipe files Replace vague words Backlinks Showmanship doesn’t need to be showy # Showmanship gets people excited and wondering what will happen.

It’s not about you. It’s who you help and why. It don’t need to be complete. It should be interesting. It should be accurate. Accurate forces you to use boring words. Base formula # I help [who] [achieve a result] Examples # “I help people fall in love with their brains.

Chapter 1. Write for your readers # Why should your readers care? How will this affect them? While the boat show is predictably crowded over the weekends, holding the event over Thanksgiving for the second consecutive year positively impacts the flow of attendees over the closing weekend, which is traditionally the busiest.

It’s only 176 pages and I think it’s a required read for all office workers. This is about cutting the fats and writing your idea clearly. Be comfortable writing short, direct sentences. The Paramedic Method Where’s the action? Who’s kicking who? Slow-mo Openings Examples The Paramedic Method # Circle the prepositions.