- Build relationship for future ask:
- Give money. Offer to pay for food.
- Get their phone number
- Refer customers, help them out.
- How to connect?
- Write about them and how they influence you.
- Leave a podcast or Amazon review and email them that you’ve left a review. You’ll stand out more than 99% of the people.
Writing the pitch
Be casual.
Basic media strategy:
- Provide value to journalist on Twitter. E.g. social share.
- Do a weekly roundup of articles. At the end of month, tweet all those articles. A week later, let journalist know that we’ve shared their article.
Use Harrow to find journalist looking for help.
- Use media outlet as social proof.
- Add them on FB/Twitter and let them know you’ve replied to their request on Harrow.
Snowball effect: If you’re busy to reply, point them to the right people.
Who to reach out for PR:
- See who else have covered your competitors.
When to start PR?
- Not necessary when getting started. But if something gets on your lap, take it.