seth-godin

Why You Need the Purple Cow # Being first in pain relievers was an even better idea. Alas, they’re both taken. Most people can’t buy your product. Either they don’t have the money, they don’t have the time, or they don’t want it. The old rule was this: Create safe, ordinary products and combine them with great marketing.

If you’ve read a lot of Seth Godin’s work, this book won’t be eye-opening. This book feels like a summary of Purple Cow, The Dip, and Tribes. The market decides # Marketing is the act of making change happen. Making is insufficient. On getting the word out (precisely the wrong question) # How you’ll be discovered is the last part.