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Even better...
1 min
writing persuasion
“It’s even better than…” reduces persuasion. Just say “Our app is fast” instead of “Our app is even faster than X”. Only show comparison if it’s a 10x difference.
Win Bigly - persuasion in a world where facts don't matter
16 mins
book summary persuasion
31 persuasion tips and study on Trump’s choice of word, actions and persuasion that led him to be elected. 31 Persuasion Tips: # When you identify as part of a group, your opinion tend to be biased toward the group consensus. Human are hardwired to reciprocate favors. If you want someone’s cooperation in the future, do something for that person today.