Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World
book summary marketing
Two types of expert businesses: Selling information products Leveraging information products to grow an existing company Secret #1 The Charismatic Leader / Attractive Character # All I had to do was read one chapter ahead of the students. You don’t have to be the most knowledgeable person in the world on your topic, you just have to be one chapter ahead of the people you’re helping.
This Is Marketing: You Can't Be Seen Until You Learn to See
book summary marketing seth-godin
If you’ve read a lot of Seth Godin’s work, this book won’t be eye-opening. This book feels like a summary of Purple Cow, The Dip, and Tribes. The market decides # Marketing is the act of making change happen. Making is insufficient. On getting the word out (precisely the wrong question) # How you’ll be discovered is the last part.