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Trust Me I'm Lying
4 mins
book summary business growth
Part actionable, part rant on how the media is manipulate. The tactics aren’t new - shady but effective. Exclusives build blogs. Scoops equal traffic. Blogs are built and run with an exit in mind. Tactics: # 1. Bloggers are poor; help them pay their bills. # Gawker paid writers $12 a post as late as 2008.