book summary

People need clarity. Look at your website. Can you answer these in 5 seconds: What do we offer? How could what we offer make your life better? How can you purchase what we offer? Can you ‘grunt’ what you’re selling? Vacuum cleaner. Cleaner floors. Peace of mind. People buy what they understand the fastest.

There was a period in your childhood when you questioned everything. Why is the truck moving? Why do we go to school? We didn’t need to be taught to be ask why. We just need to know. By starting with why, you’ll be willingly perform a task. You might get more creative solutions if you communicate your why rather than what.

If you’ve read a lot of Seth Godin’s work, this book won’t be eye-opening. This book feels like a summary of Purple Cow, The Dip, and Tribes. The market decides # Marketing is the act of making change happen. Making is insufficient. On getting the word out (precisely the wrong question) # How you’ll be discovered is the last part.

French kids can sit patiently and wait for the food. When the kids play, moms can enjoy a cup of tea and chat with almost no interruptions. And 2 months old babies start sleeping through the night. This book revealed a lot of French culture and parenting. I’d use three words to summarize this book: Patience.

It’s only 176 pages and I think it’s a required read for all office workers. This is about cutting the fats and writing your idea clearly. Be comfortable writing short, direct sentences. The Paramedic Method Where’s the action? Who’s kicking who? Slow-mo Openings Examples The Paramedic Method # Circle the prepositions.

Learn how to focus and prioritize your thoughts effectively - how to pick and choose what matters to you and what does not matter to you based on finely honed personal values. Say “f*ck it” to everything unimportant in life. Wanting positive experience is a negative experience. Accepting negative experience is a positive experience.