book summary

31 persuasion tips and study on Trump’s choice of word, actions and persuasion that led him to be elected. 31 Persuasion Tips: # When you identify as part of a group, your opinion tend to be biased toward the group consensus. Human are hardwired to reciprocate favors. If you want someone’s cooperation in the future, do something for that person today.

Please do not waste your one and only chance to be the you that is you on planet Earth screwing around with excuses when you have the power to create whatever you desire. The excellent thing about living as a human being on planet Earth is that you have the almighty power of choice, which means you get to choose between achieving success and giving up.

Takedowns # The real world isn’t a place, it’s an excuse. It’s a justification for not trying. It has nothing to do with you. Unless you’re a fortune-teller, long-term business planning is a fantasy. Start referring to your business plans as business guesses. Decide what you’re going to do this week, not this year.

Do what makes you happy. Even if it’s just for one happy customer. Success comes from persistently improving and inventing, not from persistently doing what’s not working. So please don’t think you need a huge vision. Just stay focused on helping people today. As long as there was more in than out, everyone was happy.

All travel book should be written this way. Hilarious observations you can only get from people watching. No amount of Youtube can show you these. The book notes here are scrambles of facts. Read this if you’ve always wondered about penknife, cheese, chocolate and Rolex. One: The landlocked island, How some mountains made a country # Swiss can appear unfriendly to outside world.

See what he does and experiment to see if it suits you. Skip the backstory because it centers on testing to see if it suits you. Whole food. Yoga. Mindfulness. When unsure, choose the food or activity that’s closest to our ancestors used to eat or do. Our ability to open the future will depend not on how well we learn but how well we are able to unlearn.

Why You Need the Purple Cow # Being first in pain relievers was an even better idea. Alas, they’re both taken. Most people can’t buy your product. Either they don’t have the money, they don’t have the time, or they don’t want it. The old rule was this: Create safe, ordinary products and combine them with great marketing.

Part actionable, part rant on how the media is manipulate. The tactics aren’t new - shady but effective. Exclusives build blogs. Scoops equal traffic. Blogs are built and run with an exit in mind. Tactics: # 1. Bloggers are poor; help them pay their bills. # Gawker paid writers $12 a post as late as 2008.

Two types of expert businesses: Selling information products Leveraging information products to grow an existing company Secret #1 The Charismatic Leader / Attractive Character # All I had to do was read one chapter ahead of the students. You don’t have to be the most knowledgeable person in the world on your topic, you just have to be one chapter ahead of the people you’re helping.

Chapter 1. Write for your readers # Why should your readers care? How will this affect them? While the boat show is predictably crowded over the weekends, holding the event over Thanksgiving for the second consecutive year positively impacts the flow of attendees over the closing weekend, which is traditionally the busiest.