It’s not about you. It’s who you help and why.

It don’t need to be complete. It should be interesting.

It should be accurate. Accurate forces you to use boring words.

Base formula

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I help [who] [achieve a result]

Examples

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“I help people fall in love with their brains.” - Jim Kwik

“I help audiences see with words.” - Sekou

“I help speakers own their physicality.” - Bo Eason

“I help people tell their best story.” - Cal Fussman

Rules

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• No buzzwords. A 6 year old should be able to understand.
• Use fewer words - around 6.
• Get them interested in learning more

Explain company

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Replace “I” with “We”

Alternative formula

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I’m [X] for [Y]

Example: I’m a personal trainer for productivity.

When people respond with “How do you do that?”, say

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“Let me tell you a story…”

How I use it

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I help business owners focus on what’s important.

I help small businesses be more creative.

I help businesses automate tasks so that they can grow their business.

Do more without hiring more.

Put businesses into automatic mode.

Help business go hands free.

I help small businesses get back more time.