Table of Contents

Showmanship doesn’t need to be showy
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Showmanship gets people excited and wondering what will happen.

Create uncertainty. I might agree. But I didn't think so at the time. You listen and decide

Use humour.

Bracket
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Which keyword to use and where to use them
[/] Which keyword to use (and where)

Bracket makes it clear that there’s 2 benefits. And it sounds like someone is whispering a secret.

Vulnerable
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Without vulnerability, there’s no story. That’s how people relate to you.

If it’s your first time, say it’s your first time.

Website Copy (Trends)
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Be a guide. People only care how your website makes them feel better. Use AIDA or Storybranding.
Use simple words.
Position. Don’t be everything for everyone.
Copy ads that you like. Read Ad secrets by Joe Sugarman.

Start with emotions you want to get
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Start with what emotions you want to get:

LOL
WTF
AWW
AWE
Touching
Finally, someone said it

Packaging
Headline
Preview image
Find one line that captures attention.

Note taking
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2020-04-17

Inspired by Tim Ferriss: https://www.youtube.com/watch?v=YQOrqAKKcUQ

For books
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Consuming just in case information, instead of just in time information is recreation. It’s a waste of time.

Indices: page number with description

[PH] for interesting phrasing.

Always think of next actions.

Read with real behavioral changes.

The key is to have multiple passes and constant asking “What I thought was important or cool but wasn’t important or cool.”

Short form
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Exercise when you feel overwhelmed

Make a list of “Craziest thing I can do to eliminate”, e.g. cut all social media.
Use circle or rectangles for multiple pass.

Writing quotes

Make a box on the bottom right for action steps.

Number the pages, then make an index to find highlights later.

Morning pages
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For: reducing anxiety

The purpose is not to write long forms and then review them multiple times.

It’s to put your monkey mind into paper and freeze theme so you can move on with your day.

Don’t focus on getting insights. You don’t need good writing.

Just vomit whatever is in your brain.

Five minute journal
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For: improving focus

State, story, strategy

Don’t need to do these every day. Just do whenever needed.

Swipe files
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Replace vague words
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I’m busy

I was working as a stripper last night.

I’m hungry

I can swallow an elephant now.

It’s far

You’ll be the first man to walk there alive.

This is delicious

My tongue is having orgasm.

This is good

Nothing can replace this.

Showmanship doesn’t need to be showy #

Bracket #

Vulnerable #

Website Copy (Trends) #

Start with emotions you want to get #

Note taking #

For books #

Short form #

Morning pages #

Five minute journal #

Swipe files #

Replace vague words #

Backlinks #